About the project
LINDA. is the largest online and offline women’s content platform of the Netherlands. In 2019, we built LINDA.nl,
the new omnichannel content platform to replace LINDA.tv and LINDA.nieuws.
UX/UI Design, Mobile Development, Front-end Development, Back-end Development
New platform launched in 2019 and updated in 2022
Bold and playful
A clean design and bold typography have always been the trademark of the LINDA. brand. The new platform reflects these values, while drawing the user in with subtle, playful animations.
Combining snackable articles and video content with news headlines, human interest features and audio, LINDA. has built a large audience. When merging their two existing channels, one of which we developed as well, the priority was to completely tailor the experience to the target audience.
Seamless and optimized experience
LINDA. was a happy user of the WordPress CMS, but the front-end requirements demanded custom code. We opted for a headless setup, building an API layer between WordPress and the front-ends.
These, the LINDA.nl website, an iOS app and an Android app, were built using React (Native). This ensures maximum reuse of components and content between the three channels. But, more importantly, it also creates a seamless, continuous and optimized experience for users.
As both existing platforms had a large fan base, we launched the new website first, and migrated app users to the new app later.
At times, creativity was needed to develop technical integrations and deal with organizational challenges while keeping the apps and website fast and user-friendly. Working closely with the client and all parties involved, we always managed this.
Successfully merging cultures
At Triple, we don’t just bring technical knowledge to a project. We always bring a piece of our culture as well. This helps us get things done.
During this project, two cultures successfully merged and together we managed to create a great, productive working atmosphere. Combining publishing expertise from LINDA. with our ability to design and build market-leading experiences made this project a success.
Further development of LINDA.nl and the apps is ongoing and Triple has become a go-to technical partner for LINDA.