All we can say is that it feels insanely good to be nominated for something that we came up with ourselves. SpotOn is a super easy editing tool that can be used straight from your iPhone. SpotOn was created by our innovation team, developed internally and designed by concept and creation. It was brought to market through our existing netwerk of partners, which led to a great learning curve and very satisfactory results. Especially Ziggo was a brilliant use-case regarding the Max Verstappen team winning during the Formula1 in Barcelona. One very memorabel moment went viral, almost as rapidly as Max was shaking of his contestants in the race. Thanks to SpotOn the clip was grabbed and shared within seconds after the moment ook place. This resulted in major attention on social media among an extremely broad audience. It reached over 6.5 million unique views and was shared thousands of times.
See the video below where the Ziggo team validates the succes after using the tool.