When we were finally ready to launch the app, we reached out to our friends over at iCulture (back then it was still called iPhoneclub) and they wrote a very nice article
about LouLou and the problems we were trying to solve. This helped us reach our first 1.000 users and immediately gave us the social boost that helped the app grow over the years.
From that first week, LouLou has had steady growth due to the viral nature of the app. Users send a LouLou to their friends, who immediately see the benefit and want to use it for their other group chats. Over the years we’ve added tons of small growth hacks and A/B tests to improve retention and other user metrics (we aim to keep the time on-site as low as possible for example).