ANWB selects Apigee API Management Platform -installed, hosted and maintained by Triple- to deliver digital services to its 4 million members.
Formed in 1883 as the Dutch bicyclists' club, ANWB is a large travel association in The Netherlands, similar to the American Automobile Association (AAA) in the U.S. It has over four million members spanning insurance, medical, leisure, legal and roadside assistance. The organization is leveraging the Apigee API platform as a key enabling technology to deliver digital services to its members and help it engage with the younger generation of Dutch citizens.
Scheduled to go live in 2016, the Apigee API platform will help enable a more flexible architecture for ANWB’s online and mobile activities; it will support the implementation of a single sign-on (SSO) solution, which should provide more flexibility for members to access the ANWB website. Apigee software will also help ANWB to expose its APIs for future third-party collaboration. The Apigee API management platform will be installed, hosted and maintained by Triple, on behalf of ANWB.
“Businesses need to constantly reinvent themselves to stay relevant to their customers, especially one that has been going strong for over 130 years,” said Sander Morreau – ICT manager at ANWB. “We recognized that becoming a digital business was vital to our future growth, helping us to attract and engage with the next generation by providing them with the apps and services that they demand.
“Today’s consumers expect to engage with brands in a way that fits with their own connected lifestyles; our latest report covering the UK found that 79 percent of UK businesses are seeing a fundamental shift in customer expectations due to digital growth,” said Ed Anuff, senior vice president of product strategy at Apigee. “To stay relevant in a rapidly shifting marketplace, businesses like ANWB are building digital platforms with Apigee to help them provide a more personal and convenient service to customers, while also building potential new revenue opportunities for the business.”