
AFC Ajax, the biggest soccer club of The Netherlands, has signed Triple as their new digital partner. Together, we will improve the digital AFC Ajax fan experience through a new app (iOS and Android) and a new website. The new platforms create the optimal digital service for the fans of the most innovative soccer club in The Netherlands.
Personalization will be central to the new digital strategy. Fulfilling the personal needs of all kinds of AFC Ajax fans is noticeable throughout the customer journey, from the announcement, run-up, start, and end of a match. The challenge is to find a balance between creating a connection and driving conversion.
Personalization will be central to the new digital strategy. Fulfilling the personal needs of all kinds of AFC Ajax fans is noticeable throughout the customer journey, from the announcement, run-up, start, and end of a match. The challenge is to find a balance between creating a connection and driving conversion.