AFC Ajax, the biggest soccer club of The Netherlands, has signed Triple as their new digital partner. Together, we will improve the digital Ajax fan experience through a new app (iOS and Android) and a new website. The new platforms create the optimal digital service for the fans of the most innovative soccer club in The Netherlands.
Personalization will be central to the new digital strategy. Fulfilling the personal needs of all kinds of Ajax fans is noticeable throughout the customer journey, from the announcement, run-up, start, and end of a match. The challenge is to find a balance between creating a connection and driving conversion.
The first step in winning this Champions League is the launch of the new mobile apps, which will be further expanded with new features in the coming months. Current mobile features included in the first release are “King of the Match”, which allows fans to vote for their favorite player of the match. “Be the director” gives fans in the Johan Cruijff Arena the opportunity to rewatch moments of the current match.
Personalization will be central to the new digital strategy. Fulfilling the personal needs of all kinds of Ajax fans is noticeable throughout the customer journey, from the announcement, run-up, start, and end of a match. The challenge is to find a balance between creating a connection and driving conversion.
The first step in winning this Champions League is the launch of the new mobile apps, which will be further expanded with new features in the coming months. Current mobile features included in the first release are “King of the Match”, which allows fans to vote for their favorite player of the match. “Be the director” gives fans in the Johan Cruijff Arena the opportunity to rewatch moments of the current match.