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The perfect validation of SpotOn came when Max Verstappen won the Formula 1 in Barcelona. It literally took the Ziggo Sport editor less than twenty seconds to grab a perfect passing maneuver of Max Verstappen and to publish it on the Ziggo social channels. Within two days, the clip had reached over 6,5 million people on Twitter and Facebook.
While Ziggo Sport remained the original source, the content was republished over and over again by other media outlets. The social media channels of Ziggo Sport grew, the total reach rose more than 300% and grew organically with thousands of followers each time new content was posted.