A flexible identity
The renewed platform and brand identity are developed from the vision that RTL XL connects. It makes a connection between RTL channels, programs, stars, multi channel networks and users. The new style starts with a line which can take any shape, which emphasises the connection.
The identity is characterised by a handwritten font, warm colours and human interaction. Elements which are all from the core of RTL. The brand identity is colourful and based on the colours of the channels of RTL, but can adapt to any colour. This makes the identity responsive and adaptive but at the same time simple and surprising.