Helping the sport survive
With career prospects for professional ice skaters dwindling, and the fan population aging, the world of ice skating is ready for an overhaul. Justlease came to us with a twofold challenge:Helping the sport survive
Create positive change in the world of ice skating and boost brand awareness and fan engagement for participating brands. We then set out to build the go-to mobile platform for ice skating, bringing fresh content and original fan engagement together in an Android and iOS app.
If the sport of speed skating is to survive the next decade, it needs new ways of engaging fans, and content that appeals to younger audiences. With IJsmeesters we combined technology and design to bring just that.
SEBASTIAAN PIJNAPPEL
Senior UX Designer
Up-close and personal content
What sets IJsmeesters apart from anything out there, is that the core of the content creation team is formed by an ex-speed skater and passionate documentary maker.Up-close and personal content
The result is beautiful content that takes fans up-close and personal with Holland’s foremost skaters. The content is presented on a feed, together with the skaters’ own social content, and other speed skating news. This makes for a unique offering that brings users close to the sport.