Fan engagement 2.0
IJsmeesters features a unique platform for fan engagement that sends users on a quest to find and collect speed skating pictures. They come in the form of scannable tokens (or “IJsblokjes”) hidden at events, in digital content, in partnering shops, or any location imaginable. With limited edition pictures, prizes, and trading amongst participants, it’s like the good old panini cards brought into the digital age.
Partnering brands and speed skating teams can take part in the experience to create brand exposure, while creating value for users. The system was realised using our proprietary technology called Zhoof.
And as we speak, we’re working to bring IJsmeesters into the next stage, offering skater profiles, lap times, and much more to come. Onwards!